Me, Myself & Eye
HEY! My name is Luke and I’m a designer based from Montreal, Quebec. Art and design is my passion. My goal is to create work that is meaningful and conveys a strong message. I like design that strives to be timeless instead of being trendy which I achieve that by exploring and being curious in order to expand my creativity. You could say I am always on the luke-out...
As a designer, we are always luke-ing at our screens. In order to stay sane, here are the things [eye] like to do on my free time.
DRAWING
GAMING
ANIME
FOOD
MARVEL
Mandate
This project was first presented to me to create a music concert poster and other various ads on social media for a composer named Elori Saxl. With the release of her latest album, “The Blue of Distance”, she will be performing at the concert hall at the Chapelle Historique du Bon-Pasteur.
Ideation
Born in Minneapolis, Elori Saxl Kramer is a composer and filmmaker. Her music is structured from the clash between process sounds and structured and unstructured forms. How do I know that? Research and over 100 hours of listening to her album on repeat.
All jokes aside, this helped to conceptualize and sketch out ideas and helped to expand my mind away from the literal meaning. Her work, which combines naturalistic sounds and process sounds,
inspired me to use the same process and unconventional approach for my project: combining markmakings and digital manipulation.
Solution
I played a lot with markmakings while listening to Elori Saxl’s bops.Since Elori’s music involved a lot of wind and water ripple sounds, my medium went to brush pens, ink and paint. One rule
that I had to stick to: instead of me controlling the brush, the brush controlled me, in other words, music guided my hand to create organic artworks. One problem though, I had too much mark
makings. Choosing the runner ups was heartbreaking for me. Actually, I lied, there is one more problem. Something was lacking in the chosen markmakings: there weren't any “umphs’’. Going back to Elori’s style of music, the combination of naturalistic and process sounds, that sparked an idea. I did the naturalistic part, but what about the process part? So I went to experiment on the scanner and oh my gosh, it’s heckin cool. Make way for my final concept: my favorite markmaking plus scanner equals glitch effects and visuals that compliments Elori Saxl’s work. From there, I had to adapt my poster to a vinyl record sleeve. In order to keep the same coherence and “vibe” to it, I experimented a lot with contrast and tried to keep it as harmonious as possible. For this adaptation, it was literally the opposite colors from the music poster; light to dark which emphasized the little details, it became the spotlight.
