Me, Myself & Eye
HEY! My name is Luke and I’m a designer based from Montreal, Quebec. Art and design is my passion. My goal is to create work that is meaningful and conveys a strong message. I like design that strives to be timeless instead of being trendy which I achieve that by exploring and being curious in order to expand my creativity. You could say I am always on the luke-out...
As a designer, we are always luke-ing at our screens. In order to stay sane, here are the things [eye] like to do on my free time.
DRAWING
GAMING
ANIME
FOOD
MARVEL MOVIES
Mandate
Olafur Eliasson is an Icelandic-Danish artist known for his colorful monumental and architectural artworks. He also does a lot of paintings, sculptures, photography and film. His innovations revolutionize and completely change the convention of art and enables the audience to step into another world. The goal of this project was to create a book on Eliasson’s works for an art gallery in Montreal. The important aspect of this book is to have readers feel immersed in the artworks, basically experiencing a small art exhibition as if it was Eliasson’s.
Ideation
There were so many ideas flowing in my mind and I wanted to do everything. However, I had trouble keeping it simple and focusing on one key idea. Viewing countless interviews and articles, I had a clear idea. The book was going to have the theme of the five senses. Additionally, I wanted my book to have a yellow acrylic slipcase so that it could represent Olafur’s works because most of them involve the sun as the main source of light and other element usage. Altogether, people would step into Olafur’s worldwhen they acquire the book.
Solution
As I thought the final development of the book was coming together, loading…stuck at 99%. The title and book cover design were done: they are a porte manteau to Eliasson’s artwork and values as an artist; minimal and structural. But the acrylic casing production was much more complicated than I thought it would be. Outsourcing to a supplier was a rigorous task. There were lots of back and forth and it was time consuming. Gosh, I wished teleportation was a thing. But in the end, we finally understood each other and the supplier did an amazing job on the case. Learning from my experience, outsourcing for a book binder got easier. Thanks to the city’s resources , my vision for the book came to an end. Main takeaway, be specific with your words, the deal is in the detail.
